How To Find A Name For Your Business

As a future-but-not-yet hugely successful startup, y'all want a business organisation name that grabs the attention of all who hear it and holds on with a tight grip. But choosing a visitor proper name is a common obstacle for new entrepreneurs.

In this article, nosotros'll evidence you how to come up with some tricky business name ideas for your new venture past brainstorming and making sure it's:

Original
Hereafter-proof
User-friendly
Available (in some class)
Lovable

Gear up? Let'south delve into these qualities and expect at tips to get you lot through the business organization name creation process.

(You tin can also check out our quick video below!)

i. Brand it original

Beingness original can be scary (and hard) to do, but it's essential when naming your business — don't exist afraid to stand up out from the crowd!

A gazillion apps have names similar Tinder, Grindr, Flickr, and Tumblr, and then accept that your Stark-family-themed Game of Thrones app called Wintr will only become lost in the shuffle.

As a new startup, your name needs to hogtie people to sit up and take detect rather than look up, look downwards, and forget you ever existed.

To generate a boatload of options to work with, don't edit yourself during the brainstorming process — it's all about a free flow of ideas and imagination.

Explore keywords. Twinword has an crawly costless keyword tool that tin help you find inspiration for your name. If y'all type a keyword related to your business into its search field, information technology'll requite you a graph of all of the other words related to it. Fire away!
Consult books. Utilise a difficult re-create of a dictionary for inspiration, or even 1 of your favorite novels. Flip through the pages and write down words that resonate with y'all, even if they're non directly related to your business.
Play it upward. Another way to attain originality is with some deliciously fun wordplay. Have a look at these examples of companies with clever titles and call back about what you could come up upwards with for your brand identity. It's a skillful thought starter! Examples: Melon Cauli (fruit and vegetable store), Sole Man (shoe repairs), Spoon Me (frozen yogurt brand), and Sensibill (receipt management software).

2. Make it futurity-proof

One affair y'all don't desire to do is create a name that sabotages your future expansion plans or limits your reach.

Permit'due south say, for instance, that your visitor makes women'due south shoes, but you think you'll eventually attempt to fissure the male market. Having a proper noun like Goddess Heels by Fiona wouldn't be helpful.

One fashion to time to come-proof your name — and get out of the singular "this is the product we make or matter we offer" headspace — is to recollect virtually your company's story, values, and key differentiators equally you brainstorm.

Go reflective. How would you describe your company to others? What are y'all trying to accomplish? What feelings do you want to evoke in your customers? Do certain adjectives come to mind when you think most your business? What do you practise differently? Grab a slice of paper and a pen and start writing it all down.
Consider your offering. If you're a service-based business concern, having your service offering in the name tin can be helpful equally a suffix (east.g. Scaling Upward Pattern).
Go on it simple. A business name shouldn't be a mashup of words trying to accomplish likewise many things — it needs to experience good and evoke positive emotions and associations in you and your future customers.
Aim for easy spelling. Uncomplicated brand names are easier to spell—a huge plus when relying on online customers to call up your business organisation and look you upwards or refer yous!

3. Brand it user-friendly

Y'all have the get-go-round list of original business name ideas — now what? Information technology'south important to cull a name that's like shooting fish in a barrel to say, spell, and type into Google — even if it'south a made-upwards give-and-take.

Many people aren't great spellers, and every bit of the time of writing this mail service, there'southward no "Did you mean to write this?" system in place for mistyped URLs in browser windows.

Choosing a name that helps people observe you quickly can put yous ahead of the game. And remember: if customers can't find yous, they'll end up finding someone else!

Impose artistic constraints. Every bit you lot go deeper into brainstorming, limit yourself to coming up with names with only one give-and-take or 2 syllables — information technology'll help you focus on coming up with punchier name ideas. Other constraints to try? Coming upwardly with only alliterative names (hello, Squarespace and PayPal), or merely ones that begin with verbs (east.k. Dropbox, Shopify).
Test in different mediums. To see how your name ideas wait and sound, put them into a logo pattern, say them out loud in a chat (or to yourself in the mirror), and typhoon them in an electronic mail signature. Making your ideas feel existent will aid you lot decide if they connect!
Go feedback. Ask a few trusted friends or family unit members to counterbalance in on your proper noun ideas. If you say a name and they immediately wait confused or barrage you with questions, you lot may want to rethink its user-friendliness.
Bank check for linguistic communication translation. The terminal affair you want is to name your business something that translates poorly in another language. Practice a quick Google search to make certain you aren't naming your brand after a trunk part or something crude.

Endeavour out a business name in a logo design for free!

4. Make sure it'southward bachelor (in some form)

One time you have a business name idea (or a few) that you lot're happy with, it's time to practice some digging. For SEO and legitimacy purposes, you desire the name in your website URL, and then check if information technology's available in .com class.

If non, you can choose from about a hundred options from .internet to . co.uk to .tv — but again, a .com URL can requite your business organization an air of legitimacy and bring in more traffic.

The good news? Existence creative volition pay dividends because the more than original your name, the more likely it is to be bachelor equally a spider web accost.

Cheque information technology. GoDaddy is a go-to tool for checking domain availability and letting you see your .com alternatives. Type your ideas in, concord your breath, and come across if the names are taken (we hope not!). If they are, see what businesses or pages are at those addresses and have note. You tin besides do a trademark search — here are the resources for the U.S., Canada, and the U.Grand
Don't surrender. If the domain is unavailable, you still have options. Y'all can add a discussion at the start or end of your name — pop ones include "app," "get," and "hello." If you're a service-based industry, you can try calculation your offering in the name.
Wait at social handles. Later checking the domain name, take a look at Namechk to see if the proper noun yous want is taken in social handles, peculiarly on the channels you programme to apply to build your business.

Tip: If your business is express by geography, a country-specific URL is still a great selection (.ca, .uk) — merely make sure the content at the .com address doesn't conflict with your business organization.

If the exact handle name is unavailable (a likely scenario), there are some like shooting fish in a barrel fixes to try like adding a word or underscore. Again, check the content of handles that come up upwards in your searches to meet who else is using the name.

5. Brand sure you Honey it

It goes without saying that you have to beloved your new business name and feel confident about putting it out into the world. That'south why nosotros recommend brainstorming plenty of ideas and taking the time to mull them over before settling on a winner — don't expect overnight success!

The last thing to remember: Companies rebrand all the fourth dimension, but doing and so costs time and coin. Try your best to get the proper noun right on the first attempt to ensure your business concern is off to a groovy beginning.

What makes a skillful business proper name?

There are a few key elements to a really tricky business proper noun.

Evokes a feeling: Pottery Barn conveys a curation of rustic furniture through its name solitary. Try to create a feeling through the use of imaginative and highly visual words.
Sounds good: A good business organisation name has a band to it. Some names mix constants and vowels like Aritzia while others employ rhythm to create a sense of flow like Flora and Fauna. Before finalizing your brand proper name, say it out loud and use it in conversation and listen to how it rolls off the tongue. Aim for under five syllables if y'all can!
Speaks to your audience: A stiff visitor proper noun will resonate with its market. If you own a tech visitor, you might want to play off of words in your manufacture. BitBucket, 1Password, and CodeCov are all groovy examples of this.
Memorable: In the world of infinite scrolling, you can have a memorable production or flashy advert, but it won't help your client if they can't remember your brand name when they try to look you up afterward. What makes a business name memorable? It has rhythm or repetition, it's a little abstract or quirky, it'southward not besides long, and of grade— it looks proficient in a logo

5 Types of business organisation names to choose from

Somewhere in your brainstorming and researching, you'll need to choose the blazon of business organization name you're afterward. Selecting one of these meridian v is a great place to beginning.

1. Acronyms & abbreviations

A popular choice for brands that want a short, crisp business name. Fun fact! IKEA is really an acronym that combines the initials of the founder, Ingvar Kamprad, with the letters of the farm and village he grew up in, Elmtaryd and Agunnaryd.

In 1963, CVS was founded as "Consumer Value Store" and was later abbreviated. When brainstorming, wait for some obvious names and words either about yous or your product/service and see if they grade whatever interesting acronyms.

2. Real names

What better manner to award the person doing all the work behind the scenes than naming your visitor later on yourself! Using your proper name or a family unit proper name every bit your business name is a archetype pick and certainly has longstanding ability. Think of McDonald's or renowned design company Herman Miller.

Using your proper name as a concern proper name is a groovy option for consultants and contractors. Only it has its cons besides. Doing this insists that you are the confront of your brand at least for the first few years while getting started. It might also limit how you lot expand your business down the road.

3. Matter of fact

A visitor name that goes the obvious route of addressing the business' purpose creates immediate clarity. With a name similar Hamlet Juicery, Whole Foods, Pizza Hut, or Car2Go, it'south hard to miss what these companies offer to their consumers.

This is a great option for entrepreneurs who aim for simplicity when naming their concern. And while they're not exactly the well-nigh exciting or eye-communicable, their staying power is undeniable.

4. Compounds

Create your ain compound give-and-take by merging two words you love together! The company name Panera is really a compound of the words "pan" (significant staff of life) and "era" (meaning age or time). Put them together and yous've got "age of breadstuff".

5. Made up discussion

Making upwardly words is for large imaginations, simply some of the biggest businesses out there are completely made-up words. Recall Haagen-Dazs ways something in Dutch? Think once again. The American founders wanted to convey a worldly, artisanal feeling with their product.

Making upward a discussion provides you the opportunity to create a fun and out-of-the-box business name that is both memorable and unique. Consider your audience when making up a word as your business name. You desire it to audio similar something they'd exist intrigued by and opt to learn more almost.

A neat way to generate a company name

Coming upwardly with great business concern proper noun ideas can have up a surprising amount of your time. It's abrasive to become stuck at the first pace of building your business organization, which is why using a business name generator can be helpful.

Looka's business name generator

A preview of Looka'southward Business Proper name Generator in activeness

Looka's Business Proper name Generator comes upwardly with tons of business proper name ideas in seconds — so lets you cheque the domain availability, social handles, and preview the proper name in a logo without having to exit the page.

Skeptical? Nosotros get information technology—y'all're picky! Which is why we generate business concern name ideas in a variety of ways, including invented names, compound words, and traditional names related to your industry. You can filter results by name length (character count) and get ideas for related terms right under the search bar. Information technology's completely gratuitous and will save y'all and then much fourth dimension.

p.s. Want to know more about edifice a brand? Cheque out our make identity guide!